Thomas Burberry opened his first store in Basingstoke, Hampshire, at the age of 21. Initially, the brand focused on creating durable and functional outdoor clothing. In 1879, Burberry revolutionized the industry by inventing gabardine, a breathable, weatherproof fabric that quickly gained popularity among explorers, aviators, and military personnel. This innovation laid the foundation for the brand's reputation for quality and practicality.

The Iconic Trench Coat

One of Burberry's most iconic contributions to fashion is the trench coat. Originally designed for British soldiers during World War I, the trench coat featured epaulettes, a storm flap, and a belted waist, combining style with functionality. Over the years, it has become a staple in wardrobes worldwide, embodying timeless elegance and versatility. The trench coat remains a cornerstone of Burberry's product line, with modern iterations continuing to captivate new generations.

The Burberry Check

In the 1920s, Burberry introduced its signature check pattern, initially used as a lining for its trench coats. Over time, the check became a symbol of the brand, adorning scarves, handbags, and other accessories. Despite facing overexposure in the late 20th century, the check was reinvented in the 2000s under the creative direction of Christopher Bailey, cementing its status as a global fashion icon.

Modern Innovations

Today, Burberry continues to push boundaries while staying true to its heritage. Under the leadership of current Creative Director Riccardo Tisci, the brand has embraced a modern aesthetic, blending classic designs with contemporary trends. Burberry is also at the forefront of digital innovation, utilizing social media, live-streamed fashion shows, and even augmented reality to engage with its audience. For a detailed look at Burberry's latest products, check out this comprehensive product guide.

A Commitment to Sustainability

In recent years, Burberry has made significant strides in sustainability, committing to becoming a carbon-neutral company by 2022. The brand has also pledged to eliminate unnecessary plastic packaging and reduce its environmental impact across its supply chain. These efforts reflect Burberry's dedication to not only creating beautiful clothing but also protecting the planet for future generations.

Conclusion

From its humble beginnings in a small English town to its status as a global luxury powerhouse, Burberry's journey is a testament to innovation, resilience, and timeless style. Whether it's the trench coat, the iconic check, or its commitment to sustainability, Burberry continues to shape the fashion industry while honoring its rich heritage. To explore more about Burberry's products, visit this resource ```