When one thinks of British fashion, Burberry is undoubtedly one of the first names that comes to mind. Established in 1856 by Thomas Burberry, the brand has grown from a modest outfitter in Basingstoke, Hampshire, to a global symbol of luxury and innovation. Over the years, Burberry has become synonymous with timeless elegance, pioneering design, and unparalleled craftsmanship.
The Birth of a Legend
Thomas Burberry founded the brand with a simple yet ambitious goal: to create durable and functional outerwear that could withstand the unpredictable British weather. His breakthrough came in 1879 when he invented gabardine, a revolutionary waterproof and breathable fabric. This invention not only set Burberry apart from its competitors but also laid the foundation for its iconic trench coats. The fabric's durability and practicality quickly gained recognition, and by the early 20th century, Burberry had become a staple for explorers and adventurers.
The Iconic Trench Coat
One of Burberry's most enduring contributions to fashion is the trench coat. Originally designed for British military officers during World War I, the trench coat was both functional and stylish. Its classic design, featuring a double-breasted front, storm flaps, and D-ring belt, has remained largely unchanged to this day. The trench coat's versatility and timeless appeal have made it a wardrobe essential for men and women around the world. To explore some of Burberry's latest trench coat offerings, check out this product spreadsheet.
A Global Fashion Powerhouse
In the decades that followed, Burberry expanded its reach beyond outerwear, offering a wide range of products including ready-to-wear clothing, accessories, fragrances, and even cosmetics. The brand's signature check pattern, introduced in the 1920s, became a hallmark of British style and was widely adopted across various product lines. However, by the early 2000s, the brand faced challenges as the check pattern became overexposed. Under the leadership of then-CEO Angela Ahrendts and Creative Director Christopher Bailey, Burberry underwent a transformative rebranding, focusing on exclusivity and modernizing its image while staying true to its heritage.
Burberry Today
Today, Burberry continues to innovate while honoring its rich history. The brand has embraced digital transformation, becoming one of the first luxury fashion houses to leverage social media and e-commerce. Its commitment to sustainability is also noteworthy, with initiatives aimed at reducing its environmental footprint. From its iconic trench coats to its cutting-edge ready-to-wear collections, Burberry remains at the forefront of global fashion.
For those interested in discovering the latest Burberry collections, don’t forget to visit this comprehensive product spreadsheet